"Down by the Water" is a new multi-channel media property exploring how communities are actively meeting the challenges of climate change through waterfront land development, shaping an era of renewal along our shorelines. It delves into themes like climate resilience, equity, and accessibility, sharing inspiring human stories from the front lines of transformation.
The project is a collaboration of Blue Five Collective, a collaborative between Five59 Labs and Out of the Blue Solutions.
The series takes participants to the edge of transformation in waterfront neighborhoods, exploring key themes such as resilience, equity, accessibility, and the convergence of people, culture, and climate solutions. This aligns directly with vital topics in sustainable development, the impact of design on communities, and the future of the built environment.
Audience
The target audience for Down by the Water includes individuals interested in environmental issues, climate change impacts, urban development, community resilience, sustainable design, real estate development near waterfronts, and social impact.
Format
This multi-format approach—combining a podcast and a documentary series—allows for deeper exploration through audio while providing powerful visual storytelling, crucial for capturing imagination and making the narrative unforgettable. The project's focus on relevant and impactful themes like climate resilience and community empowerment demonstrates market viability by aligning with current trends.
Creative Direction
"Down by the Water" centers on a compelling narrative using powerful visual and audio storytelling to explore how communities are meeting the challenges of climate change and shaping an era of renewal along our shorelines. The intended mood and style will bring viewers and listeners "to the edge of transformation" in waterfront neighborhoods, highlighting themes of resilience, equity, accessibility, and the convergence of people, culture, and climate solutions through plain, authentic talk.
Opportunities
Investing in or sponsoring "Down by the Water" offers a unique opportunity to align with a project addressing significant global and local challenges through insightful storytelling and a potentially high-profile host. "Down by the Water" is positioned to be a resonant and impactful series, driving important conversations about the future of our cities and coastlines.